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Absolute Radio audience falls 461,000 after rebrand

29 Jan 2009 | by Anne Cassidy

Absolute s weekly average audience fell by almost 500,000 from the previous quarter to 1.89 million in Q4 2008. The station was rebranded on September 29 last year after Virgin Radio was sold to the Times of India Group and the radio consultancy Absolute Radio for 53.2 million. Absolute s chief ...