WORLD: ANALYSIS - Larry Light hopes to whet the world's appetite for Big Macs
28 Nov 2003
, El Salvador, Estonia, Germany, Honduras, Hong Kong, Hungary, India, Ireland, Macedonia, Moldova ...
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WORLD: MEDIA ANALYSIS - Murdoch's new Star TV chief looks to the long term in Asia
12 Dec 2003 | by Rhymer Rigby
've been delighted to find some half-decent English-language programming in India or Indonesia. Yet ... the key to understanding the business is to understand that it has three big and separate markets - India ... , the head of India, and Jamie Davis, the head of China.) So Guthrie's role involves steering a group whose ...
WORLD: MEDIA ANALYSIS - Product placement thrives as advertisers look for subtlety
21 Nov 2003 | by Kate Burnett
. Leo Burnett recently established a new subsidiary, Leo Entertainment, in India to capitalise ... placement is good for introducing new or not well-known products. "Coca-Cola India initiated a study while ...
ASIAN MEDIA: TV's survival kit
30 May 2003 | by Richard Lord
head for a whole raft of channels operating in India. A major cloud looming on the horizon ... -TV offering was switched off overnight," Dovey, for whom India is a major market, says. "That's what we face ... available to markets of six million-plus." Where India has a largely self-contained cable TV industry ...
ASIAN MEDIA: Media rises in the east
30 May 2003 | by Lucy Aitken
China 27,004,230 21,639 n/s 5,364,405 India 2 ... /s n/s India 116,714 3,061 11,633 Indonesia n ...
ASIAN MEDIA: Clients on media
30 May 2003 | by Jo Bowman
." Such rules can lead to bizarre situations such as in India, where so-called surrogate advertisements run ... developed markets such as Malaysia, Indonesia and India. "In the more developed markets, we use a much ...
GLOBAL ADVERTISING: World media on the move
09 May 2003 | by Adam Smith, ZenithOptimedia
levels. In the cities of China and India the figure rises to 40 per cent and 50 per cent respectively ... India 13.4 2,183 582,191 11 Lithuania 13 ... Vietnam 0.48 103 55 0 10 India 0 ...
DLKW rolls out Halifax work
25 Apr 2003 | by Rebecca Beer
was shot in Hyderabad, India, where many the Bollywood hits are filmed. The latest burst of activity sees ...
PRIVATE VIEW: James Lowther, chairman of M&C Saatchi
25 Apr 2003
quirky romps with a good sound track, though they suffer from dramatising more about India than ... Production company: Highlight Productions, India Exposure: National and satellite TV and cinema ...
BHO creates new Waitrose ad
21 Mar 2003 | by John Tylee
, rather than just low price. The commercial, shot in Mangalore, southern India, promotes Monsooned ...
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