Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
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The marketing Olympics: which sponsors are leading the race to London 2012
04 Jul 2012 | by Alan Mitchell
after India's sports minister Ajay Maken said it shouldn't be allowed to sponsor the Olympics given its ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...
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