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Direct Marketing: On-screen rivalry - Channel 5’s new text service is set to compete with Teletext for holiday advertisers, writes Rachel Miller

with advertising, so if you are looking at information about India you can use the fast-text buttons to go ...

INTERNATIONAL BUSINESS MEDIA: THE NEW INTERNATIONALISTS - Sophisticated and cosmopolitan, it’s no wonder business people are the target of an increasing range of publications keen to help inform their world view - and take advantage of their dispo

viewers every day for the channel across Asia. Now CNBC is launching local programming for India ...

CAMPAIGN DIARY: It’s not just cricket, it’s a perfect opportunity to attract sponsorship

! so loud that even the TMD TV buyers can hear. Instead, Dawson is planning a trip to India, where ...

INTERNATIONAL: THE WORLD’S TOP CLIENTS - How McDonald’s tailors its brand identity to local markets/The hamburger giant’s agencies face the task of modifying its US image abroad, Richard Cook says

, and in India, the McMaharajah, a mutton-based sandwich, takes the place of the beefy Big Mac. But ...

HOTLINE

s responsibilities as client services director. The East India Company, best known for its Dr Stuart ...

FOR THE RECORD

have to be checked before being authorised for broadcast. Russ n Jono decided to boycott India ...

Advertising & Promotion: Patak’s in ad review

discounts on meals. It is also planned to offer money off holidays to India at specialist travel ...

ASIA: CABLE TV IN INDIA MOVES TOWARDS CONSOLIDATION - The growth of small, private TV stations

Gandhi chose the spinning wheel for the flag of India as a tribute to the power of cottage...Gandhi chose the spinning wheel for the flag of India as a tribute to the power of cottage industry in a country of 900 million. India still thrives on cottage industries, but the fibre optic has ... households. We have a TV audience of 300 million in India, with cable at about 16 million, expected ...

CHARITIES: Breaking from conventions - DRTV advertising is proving to be an artistic challenge for small charities, which are having to overcome growing donor fatigue and many differing demands on the public conscience. Cathy Bond reports on how the secto

operation in India. We have carried on using it because it is cost-effective, says Helen Wright, head ...

Marketing Mix: The castaway client

What with his impending marriages next month (one in India, one in England - but both to the same...What with his impending marriages next month (one in India, one in England - but both to the same woman) and sorting out his ad agency arrangements in the wake of the Knight Leach Delaney collapse, Rajeev Saxena is pretty busy. Fortunately he s consumer marketing director for Red Bull ...

 

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