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THE WORLD’S TOP CLIENTS: Levi’s agencies work towards an advertising gold standard - A single marketing vision drives Levi’s roster agencies across the world. Report by Michele Martin

last year. BBH s riveted commercial, meanwhile, is now running in India and mermaids is airing ...

PR Europe: London - New members for PR network

Coomber said that agencies from India and Israel had also joined. The network now has 28 members...Coomber said that agencies from India and Israel had also joined. The network now has 28 members ...

Media: In Brief - Granada’s passage to India

programmes such as Coronation Street, starts transmitting to India and the Middle East from 2 April....Granada Media Group is to launch its first international service. Granada UK TV, carrying programmes such as Coronation Street, starts transmitting to India and the Middle East from 2 April. ...

BBH Singapore grabs Levi’s pan-Asia prize

, Taiwan, the Philippines, Indonesia, India, Australia, New Zealand and Japan. A pair of 501s costs as much as USdollars 150 in Japan, and as little as USdollars 25 in India. The win marks ...

CHARITIES: Breaking from conventions - DRTV advertising is proving to be an artistic challenge for small charities, which are having to overcome growing donor fatigue and many differing demands on the public conscience. Cathy Bond reports on how the secto

operation in India. We have carried on using it because it is cost-effective, says Helen Wright, head ...

FOCUS: HEALTH PR - Exploring the other medical avenues/Alternative medicines and treatments are becoming more accepted by the medical establishment. Sue Beenstock questions whether PR has found itself a new role to play

to target the ethnic pharmacists simply because people from Asia and India have a lot more understanding ...

Indian telecomms sell-off targets foreign investors

telecommunications services in India and has been earmarked for partial privatisation since 1994. At the time Hill ...

FCB plans own European network

will also help Levy establish separate operations in Argentina, Australia, New Zealand, India and Thailand ...

Focus: Conferences and Exhibitions - Coming up with a crowd puller/No longer the beanos of the 1980s, the new breed of conference is being viewed as a valued element of communications strategies. Sue Bryant reports

, India and southern Africa all vied for attention at Confex, while destinations battered ...

Marketing Mix: The castaway client

What with his impending marriages next month (one in India, one in England - but both to the same...What with his impending marriages next month (one in India, one in England - but both to the same woman) and sorting out his ad agency arrangements in the wake of the Knight Leach Delaney collapse, Rajeev Saxena is pretty busy. Fortunately he s consumer marketing director for Red Bull ...

 

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