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PROFILE: Man of French letters - Patrick Legrand, Division MD, Durex Condoms

was responsible for launching and promoting Tampax worldwide, in countries as diverse as China, India, Russia ...

Direct Marketing: On-screen rivalry - Channel 5’s new text service is set to compete with Teletext for holiday advertisers, writes Rachel Miller

with advertising, so if you are looking at information about India you can use the fast-text buttons to go ...

ANALYSIS: Why brave the new worlds? - Multinational companies know that the new glittering prizes of consumer spending are to be won in developing countries. Danny Rogers and Harriet Marsh report on the global quest for the ’top development market

-East Asian countries, he includes Poland, India, China, Mexico, Argentina and Brazil. Europe is a ...

New FT venture boosts revenue

for Africa, the Middle-East and India. She will report to Michael Murphy, the Financial Times s UK director ...

Media: Loot leap

Loot, the free ads paper, has appointed Heidi Bergemann as group managing director. Bergemann joined the company ten years ago as a copy typist. She has since helped to launch partnership deals in countries including Japan and India. ...

Agencies line up in Patak’s pitch

television advertising campaign, which was filmed in India, but its above-the-line work has been limited ...

ADVERTISING & PROMOTION: Noddy goes Bendy

The Enid Blyton Company has developed a licensing deal with Bendy India Private, to make Noddy...The Enid Blyton Company has developed a licensing deal with Bendy India Private, to make Noddy Bendy toys which will be available in the UK from July. ...

Advertising & Promotion: Patak’s in ad review

discounts on meals. It is also planned to offer money off holidays to India at specialist travel ...

CHARITIES: Breaking from conventions - DRTV advertising is proving to be an artistic challenge for small charities, which are having to overcome growing donor fatigue and many differing demands on the public conscience. Cathy Bond reports on how the secto

operation in India. We have carried on using it because it is cost-effective, says Helen Wright, head ...

Marketing Mix: The castaway client

What with his impending marriages next month (one in India, one in England - but both to the same...What with his impending marriages next month (one in India, one in England - but both to the same woman) and sorting out his ad agency arrangements in the wake of the Knight Leach Delaney collapse, Rajeev Saxena is pretty busy. Fortunately he s consumer marketing director for Red Bull ...

 

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