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HSBC shows the power of international connections in 'the lemon grove'

04 Mar 2013 | by Maisie McCabe

The spot, created by JWT London, launches today and shows the girl from last year s ad travelling to India to meet an entrepreneurial young lemon grower before taking a phone call from a young boy in France who is selling her lemonade. Where the little girl s business was once a simple stall selling ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...

Iain Anderson: Lobbying's open book

10 May 2012 | by Matt Cartmell

the agency plotting further expansion into areas such as India, Australia or the Middle East, on top ...

Why the world needs a desirable bank

02 Apr 2012 | by Simon Clough

, India and Australia. In the UK, for example, the most desirable retail bank, First Direct, ranks ...

Santander calls private bank review

21 Jul 2011 | by Sara Kimberley

from India to the UK after complaints from customers. Santander was unavailable for comment. ...

Santander moves call centres back to UK

08 Jul 2011 | by Sarah Shearman

Santander is returning all of its call centres from India to the UK, following complaints from...The Banco Santander-owned bank, which is the third largest in the UK, said the decision was due to feedback from customers who said dealing with an offshore call centre was a "frustration that can lead to dissatisfaction". Abbey, as it was known at the time, outsourced its call centres to India in 2003. The bank ...

HSBC stands by 'global' brand strategy

02 Jun 2009 | by Alex Brownsell

business', the ads emphasise that HSBC can help customers do business in India. ...

 

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