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60-second summary: last week's PR news (24 February)

David Cameron's attempt to introduce a minimum price for alcohol. Iceland's comms chief explained ...

Hit or miss? Iceland CEO blames horsemeat crisis on council cost-cutting

Iceland's chief executive Malcolm Walker appeared on BBC One's Andrew Marr Show on Sunday as the..., unfortunately for Iceland s Malcolm Walker, the horsemeat saga is just too, well, contaminated. There s no ...

Horsemeat scandal damaging to trust, say majority of PR chiefs

by the PRCA reveals. Respondents were similarly united on their judgement of Iceland CEO Malcolm ...

Iceland comms chief stands by CEO's horsemeat criticism

The comms adviser to Iceland has said his chief executive Malcolm Walker decided to speak to the...pushing for cheap food contracts. Keith Hann, comms adviser to Iceland and Walker, stood by Walker s ...

Iceland goes on the attack in wake of horsemeat saga

Iceland has launched an ad campaign insisting on the quality of its food, as food retailers...The print ad (see below) features the top line, "Food you can trust", and lists measures Iceland ...

Findus turns to Burson-Marsteller for crisis brief

retailers including Tesco, Burger King and Iceland clearing products from their shelves. College Hill has ...

Allinson launches first TV ad in more than a decade

, will initially be sold at Iceland, with a further planned rollout to other retailers. Follow ...

FSA tight-lipped on reassurance campaigns following horsemeat scandal

retailers including Aldi, Lidl and Iceland clear their shelves. 15 Jan FSA of Ireland reveals ...

Lance Armstrong and Tesco offer lessons in brand trust

. Despite the fact that other retailers, including Iceland, Lidl and Aldi, were named from day one, it was ...

Tesco needs to douse horse meat story to escape brand hit

, Aldi and Iceland to suffer the scandal of finding traces of horse meat in their beef burgers. If only ...

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