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Iceland goes on the attack in wake of horsemeat saga

18 Feb 2013 | by Alex Brownsell

Iceland has launched an ad campaign insisting on the quality of its food, as food retailers...The print ad (see below) features the top line, "Food you can trust", and lists measures Iceland ...

Allinson launches first TV ad in more than a decade

01 Feb 2013 | by John Reynolds

, will initially be sold at Iceland, with a further planned rollout to other retailers. Follow ...

Lance Armstrong and Tesco offer lessons in brand trust

23 Jan 2013 | by Rachel Barnes

. Despite the fact that other retailers, including Iceland, Lidl and Aldi, were named from day one, it was ...

Tesco needs to douse horse meat story to escape brand hit

16 Jan 2013 | by John Reynolds

, Aldi and Iceland to suffer the scandal of finding traces of horse meat in their beef burgers. If only ...

Tesco hit by horse meat scandal

16 Jan 2013 | by John Reynolds

chain's Everyday Value burgers, but traces were also found in its frozen quarter pounders. Iceland ...

Aldi bucks trend as 'big four' withdraw Christmas ad spend

20 Dec 2012 | by Matthew Chapman

% Lidl 2.1% 2.0% 10.1% Iceland 2.0% 1.9% 4.4% The figures in this ...

Churchill stalled by Martin Clunes driving ban

06 Dec 2012 | by Kim Benjamin

fantastic brand alignment. Few thought, for example, that the Iceland ads featuring Kerry Katona were in ...

Tesco and Mars sign up to latest wave of Responsibility Deal

15 Nov 2012 | by John Reynolds

brands and retailers include Iceland offering coupon deals on fruit and vegetables, along with ...

Cow & Gate: Come on Eileen- soundtracked ad is lovely and amusing, but leaves the viewer unchanged

13 Nov 2012 | by Andre ‘Dede’ Laurentino, executive creative director, TBWA\London

Isobel/Maxus 25 19= ( ) Iceland Tom Reddy Agency/ MediaCom North 23 19 ...

Iceland aims to take brand worldwide with hire of former Aldi boss

03 Sep 2012 | by Matthew Chapman

Iceland Foods has hired former Aldi managing director Paul Foley with a brief to identify new...joins Iceland from his own consultancy, having previously operated as Aldi group managing director for ...

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