Nostalgic noughties: celebrities and heritage brands were key themes of the past decade
08 Dec 2009 | by Sarah Johnson
pop star Kerry Katona was dropped this year by Iceland after a four-year stint, following a drugs ...
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Top 10 ads with the highest recall in a single week in Adwatch 2009
15 Dec 2009 | by Staff
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
McCain renames Potato Balls line
01 Dec 2009 | by Amy Golding
product has been trialled in Iceland stores since September and is expected to be rolled out to other food ...
Big brands fail to disclose carbon-emission data
25 Nov 2009 | by Gemma Charles
released today. Other brands failing to report include Channel 4, Dyson, Facebook and Iceland. At the ...
Your nominations please for Britain's most irritating ads of 2009
23 Oct 2009 | by Nicola Clark
top 20 most irritating ads. Last year's list included Iceland, Orange, Churchill, DFS and ...
Tesco and hard discounters return to growth
14 Oct 2009 | by Staff
Aldi, Netto and Lidl. New shoppers were attracted to Lidl and sales were up 11% at Aldi. Iceland, with ...
Brand Health Check: Aldi
14 Sep 2009 | by Joe Thomas
immediately, the beneficiaries of which were the likes of Aldi, Lidl and Iceland. These budget retailers ...
Top 10 brand-ambassador break-ups
25 Aug 2009 | by Bill Britt
LONDON - From Kerry Katona and Iceland to Gary Glitter and the Young Person's Railcard, Marketing...1. Kerry Katona Iceland For years, Kerry Katona's Iceland ads were a regular on Marketing ...
Iceland drops Kerry Katona from ads
18 Aug 2009 | by Ed Kemp
LONDON - Iceland has fired pop singer and reality TV star Kerry Katona from its ad campaigns...Celebrity, Get Me Out Of Here . Iceland uses a number of well-known personalities for its advertising ...
Brands ditch 99p for 'round-pound pricing' to beat discounters
18 Aug 2009 | by Amy Golding
companies including Asda, which recently branded itself the UK's biggest pound store, Iceland and Birds Eye ...
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