Tesco needs to douse horse meat story to escape brand hit
16 Jan 2013 | by John Reynolds
, Aldi and Iceland to suffer the scandal of finding traces of horse meat in their beef burgers. If only ...
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Lance Armstrong and Tesco offer lessons in brand trust
23 Jan 2013 | by Rachel Barnes
. Despite the fact that other retailers, including Iceland, Lidl and Aldi, were named from day one, it was ...
Tesco hit by horse meat scandal
16 Jan 2013 | by John Reynolds
chain's Everyday Value burgers, but traces were also found in its frozen quarter pounders. Iceland ...
Cyprus government calls in FTI Consulting to boost bailout talks
16 Jan 2013 | by Alec Mattinson
investment brief. FTI Consulting has previously worked with the governments of Hungary and Iceland, and ...
The Week
11 Jan 2013
KTA PR to drive awareness of the carrier among consumers. Promote Iceland, the Icelandic tourism ...
Brighter Group brought in for Iceland tourism drive
03 Jan 2013 | by Lynsey Barber
Promote Iceland, the Icelandic tourism board, has brought in travel specialist Brighter Group as...The agency will promote Iceland as a travel destination outside of the peak travel season and ...
Aldi bucks trend as 'big four' withdraw Christmas ad spend
20 Dec 2012 | by Matthew Chapman
% Lidl 2.1% 2.0% 10.1% Iceland 2.0% 1.9% 4.4% The figures in this ...
Churchill stalled by Martin Clunes driving ban
06 Dec 2012 | by Kim Benjamin
fantastic brand alignment. Few thought, for example, that the Iceland ads featuring Kerry Katona were in ...
Turkey of the Week: Iceland
06 Dec 2012
Anne Cassidy despairs over Iceland s Christmas offering by The Tom Reddy Agency: "Iceland has seen ...
Branded content: how to get into the 2 per cent
29 Nov 2012 | by Stuart Derrick
to. People have to choose to consume it actively. ENGAGING STRATEGIES GB: For Iceland ...
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