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School Reports 2013: The Brooklyn Brothers

08 Apr 2013

home with a gold Lion in the PR category for its "inspired by Iceland" campaign for Iceland Tourism ...

60-second summary: last week's PR news (24 February)

24 Feb 2013 | by Daniel Farey-Jones

David Cameron's attempt to introduce a minimum price for alcohol. Iceland's comms chief explained ...

Hit or miss? Iceland CEO blames horsemeat crisis on council cost-cutting

20 Feb 2013 | by Daniel Farey-Jones

Iceland's chief executive Malcolm Walker appeared on BBC One's Andrew Marr Show on Sunday as the..., unfortunately for Iceland s Malcolm Walker, the horsemeat saga is just too, well, contaminated. There s no ...

Horsemeat scandal damaging to trust, say majority of PR chiefs

20 Feb 2013 | by Daniel Farey-Jones

by the PRCA reveals. Respondents were similarly united on their judgement of Iceland CEO Malcolm ...

Iceland comms chief stands by CEO's horsemeat criticism

18 Feb 2013 | by John Owens

The comms adviser to Iceland has said his chief executive Malcolm Walker decided to speak to the...pushing for cheap food contracts. Keith Hann, comms adviser to Iceland and Walker, stood by Walker s ...

Iceland goes on the attack in wake of horsemeat saga

18 Feb 2013 | by Alex Brownsell

Iceland has launched an ad campaign insisting on the quality of its food, as food retailers...The print ad (see below) features the top line, "Food you can trust", and lists measures Iceland ...

Findus turns to Burson-Marsteller for crisis brief

06 Feb 2013 | by Daniel Farey-Jones

retailers including Tesco, Burger King and Iceland clearing products from their shelves. College Hill has ...

Reputation Survey: Shoppers swap price for quality of goods

01 Feb 2013 | by John Owens

with last April. However, its decision to withdraw its products alongside Iceland and Lidl was ...

Allinson launches first TV ad in more than a decade

01 Feb 2013 | by John Reynolds

, will initially be sold at Iceland, with a further planned rollout to other retailers. Follow ...

FSA tight-lipped on reassurance campaigns following horsemeat scandal

30 Jan 2013 | by Daniel Farey-Jones and Mark Banham

retailers including Aldi, Lidl and Iceland clear their shelves. 15 Jan FSA of Ireland reveals ...

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