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Iceland serves up Jason Donovan and mums in Christmas ads

10 Nov 2010 | by Ed Owen

Budget supermarket Iceland has retained mum's favourite Jason Donovan for its Christmas ad campaign...its eighth outing on ITV1. Donovan will feature in the creative alongside the 16 "faces" of Iceland ...

Iceland 'moulin blanche' by Beta

09 Nov 2010

Iceland's latest campaign is Moulin Rouge inspired and features real mums dancing alongside Jason...Beta re-cast some Iceland customers who auditioned for the brands ad campaigns earlier this year ...

Iceland partners with News of the World for X Factor pull-out

07 Oct 2010 | by Katherine Levy

The supplement will launch on 10 October with Iceland as its main sponsor. It will compete ...

Iceland to feature 'real mums' in TV ad campaigns

14 Sep 2010 | by Sarah Shearman

Iceland has abandoned its celebrity-focused marketing strategy and hired 17 "real mums" to star in...selected by the public from a shortlist. However, Iceland said that, because of the "high calibre" of ...

Focus On... Iceland

31 Aug 2010 | by Peter Hay and Cathy Wallace

In December 2006, marcomms group WPP published a report looking at the PR opportunity in Iceland...., Cohn Wolfe Iceland and author of the 2006 WPP report The PR Opportunity in Iceland . He says ...

Brooklyn Brothers and M2M launch Inspired by Iceland campaign

18 Jun 2010 | by Mark Banham

launch a £2m online, radio and print campaign to promote the 'Inspired by Iceland' tourism initiative....Icelandair and low-cost airline Iceland Express, the campaign kick-started with Iceland Hour' where the ...

Iceland shifts £10m ad account into Beta

25 Mar 2010 | by Noel Bussey

LONDON - Iceland has moved its £10m UK advertising account into Beta without a pitch....director at Iceland. Canning previously worked with the Beta founder Garry Lace when he was the marketing ...

Iceland to choose a customer as new ambassador

08 Feb 2010 | by Joe Thomas

LONDON - Iceland is to pick one of its customers to become its brand ambassador, ditching its...', inviting people to attend live auditions at the end of March. These will be judged by Iceland's chairman ...

Iceland hires Toast to launch consumer search for new public face

08 Feb 2010 | by Gemma O'Reilly

Frozen food firm Iceland Foods is launching a nationwide search for a consumer to become the new...face of Iceland supermarkets. Iceland has called in Toast PR to handle the consumer support for the ...

 

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