Search results for "Iceland"

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Hit or miss? Iceland CEO blames horsemeat crisis on council cost-cutting

Iceland's chief executive Malcolm Walker appeared on BBC One's Andrew Marr Show on Sunday as the..., unfortunately for Iceland s Malcolm Walker, the horsemeat saga is just too, well, contaminated. There s no ...

Iceland comms chief stands by CEO's horsemeat criticism

The comms adviser to Iceland has said his chief executive Malcolm Walker decided to speak to the...pushing for cheap food contracts. Keith Hann, comms adviser to Iceland and Walker, stood by Walker s ...

Iceland goes on the attack in wake of horsemeat saga

Iceland has launched an ad campaign insisting on the quality of its food, as food retailers...The print ad (see below) features the top line, "Food you can trust", and lists measures Iceland ...

Brighter Group brought in for Iceland tourism drive

Promote Iceland, the Icelandic tourism board, has brought in travel specialist Brighter Group as...The agency will promote Iceland as a travel destination outside of the peak travel season and ...

Turkey of the Week: Iceland

Anne Cassidy despairs over Iceland s Christmas offering by The Tom Reddy Agency: "Iceland has seen ...

Iceland unveils I'm a Celeb idents

Iceland, the frozen food retailer, has unveiled the idents for its headline sponsorship of ITV...like a Celebrity" and "Iceland is proud to sponsor I m a Celebrity". Alison Laverick, head of ...

Iceland drafts in Burson-Marsteller to defend global reputation

Burson-Marsteller UK has been called in to help Iceland with its global image, working with both ...

Iceland aims to take brand worldwide with hire of former Aldi boss

Iceland Foods has hired former Aldi managing director Paul Foley with a brief to identify new...joins Iceland from his own consultancy, having previously operated as Aldi group managing director for ...

Iceland takes another crack at ecommerce

Iceland Foods is launching an ecommerce site for the second time, seven years after ditching its...The move comes as Iceland pushes to capitalise on the growing number of customers buying their ...

Tourism: Iceland opens doors to the 'enlightened'

cent decline in visitor numbers. The country launched an Inspired by Iceland campaign, which changed...Campaign: Inspired by Iceland 2011 Client: Promote Iceland PR team: The Brooklyn Brothers ...

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