Iceland has launched an ad campaign insisting on the quality of its food, as food retailers...The print ad (see below) features the top line, "Food you can trust", and lists measures Iceland ...
Iceland Foods has hired former Aldi managing director Paul Foley with a brief to identify new...joins Iceland from his own consultancy, having previously operated as Aldi group managing director for ...
Iceland Foods is launching an ecommerce site for the second time, seven years after ditching its...The move comes as Iceland pushes to capitalise on the growing number of customers buying their ...
AOL has partnered with tourism body Promote Iceland to see the launch of its first branded blog, in...The 'Inspired by Iceland' campaign launches today and will run across AOL sites The Huffington ...
Iceland's cheap and cheerful branding could be replaced on the UK high street by the green of...The 40-year-old Iceland chain has been put up for auction by the Resolution Committee of ...
Iceland has abandoned its celebrity-focused marketing strategy and hired 17 "real mums" to star in...selected by the public from a shortlist. However, Iceland said that, because of the "high calibre" of ...
08 Feb 2010
| by Joe Thomas
LONDON - Iceland is to pick one of its customers to become its brand ambassador, ditching its...', inviting people to attend live auditions at the end of March. These will be judged by Iceland's chairman ...
18 Aug 2009
| by Ed Kemp
LONDON - Iceland has fired pop singer and reality TV star Kerry Katona from its ad campaigns...Celebrity, Get Me Out Of Here . Iceland uses a number of well-known personalities for its advertising ...
LONDON - Iceland has announced record sales and profits for the last financial year ending 27 March...executive at Iceland, said that the strong results were the result of continuing to focus on the frozen food ...