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as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or

18 Dec 1997 | by MATTHEW HOOPER

Saatchi s Eve and New Year s Day. The pounds 18m tie-up also secures Toyota the ITV New Year ...

C&W acts on survey calls

18 Dec 1997 | by LISA CAMPBELL

venture. Last week C&W launched Call ITV, a joint initiative with ITV to provide a single generic ...

STOP PRESS

18 Dec 1997 | by DANNY ROGERS

Group. Yorkshire Tea is to sponsor the ITV series Heartbeat, which attracts audiences of nearly ...

ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

18 Dec 1997 | by MATTHEW HOOPER

61 12= (-) ITV Sport M Saatchi/ITV Network Centre 61 12= (-) Homepride ...

MARKETING MIX: The Marketing Christmas Quiz

18 Dec 1997 | by AMANDA LUTCHFORD

Publishing in the space of a week b) the man who assumed the marketing mantle at ITV in November and ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

18 Dec 1997 | by JANE BAINBRIDGE

led a call to top advertisers to join an organised boycott of selected ITV regions in protest at ...

Blow for ITV as licence fees rise

11 Dec 1997 | by DANNY ROGERS

ITV faces increased pressure on revenues, following the news that its shareholders will have to...ITV faces increased pressure on revenues, following the news that its shareholders will have to ...

STOP PRESS

11 Dec 1997 | by ANNE-MARIE CRAWFORD

a temporary basis earlier this year. Panasonic has signed a pounds 500,000 deal with ITV to ...

Media: ITV firms eye C4 News

04 Dec 1997 | by RAYMOND SNODDY

The 15 regional ITV companies are teaming up to bid for the Channel 4 News contract. ITN is also...The 15 regional ITV companies are teaming up to bid for the Channel 4 News contract. ITN is also ...

Eyre defends ITV’s sales policy

04 Dec 1997 | by ANNE-MARIE CRAWFORD

ITV s chief executive, Richard Eyre, defended ITV s controversial new sales policy this week...ITV s chief executive, Richard Eyre, defended ITV s controversial new sales policy this week ...

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