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Digital & Direct brief: JD Williams launches DRTV campaign

14 Jan 2009

ITV, GMTV, and UK Style.

LG agrees global deal with F1

24 Nov 2008 | by Fiona Ramsay

for ITV's coverage of Formula One after agreeing a one year deal. The deal followed the brand's title ...

ITV launches free online teaching guide

13 Oct 2008 | by Alison Donnelly

LONDON - ITV has launched a free online teaching guide called ITV BabySign which encourages...gives parents the opportunity to communicate with their baby before speech develops. ITV plans to ...

Minister Burnham questions need for further alcohol restrictions

24 Sep 2008 | by Gemma Charles

, Burnham dined with ITV executives including executive chairman Michael Grade. It is understood they ...

Benecol appoints agency for CRM

16 Sep 2008 | by Ed Kemp

Titchmarsh Show on ITV in a six-figure deal that included online and mobile sponsorship rights. Benecol also ...

BHF to run two-minute primetime ad

05 Aug 2008 | by Alison Donnelly

on ITV1 this weekend, in which it will run a two-minute shock commercial that raises awareness of...Sunday. The teasers, which will run on ITV and radio stations this week, feature well-known ...

UK's largest brands team with Government for £200m anti-obesity drive

23 Jul 2008 | by Gemma Charles

, Discovery Networks UK, Fitness Industry Association, five, ITV, OMD, Outdoor Advertising Association ...

Advertisers shun ITV SMS voucher service

15 Jan 2008 | by Gareth Jones

LONDON - ITV has failed to sign up any advertisers for an interactive service allowing viewers to...after its launch, following a lack of interest from brand-owners (Marketing, 24 January 2007). ITV has ...

Direct: Learndirect assigns work to Golley Slater

15 Jan 2008 | by Ed Kemp

sponsorship of The Jeremy Kyle Show after the ITV programme was described as a 'human form of bear-baiting' by ...

Direct: Aid charity to air first DRTV appeal

24 Oct 2007

including ITV3 and More 4. CARE works in more than 70 countries with the mission of helping 48m people ...

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