When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
many commercials on ITV during Downton Abbey ,' he contends. 'There weren't that many adverse ...
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Sector Insight: pizza and pasta restaurants
29 May 2012 | by Jane Bainbridge
media strategy, the development of apps for the iPhone, Android and iPad, and the sponsorship of ITV s ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
The bulk-buying model merely brings Facebook into line with other media powerhouses, such as ITV and ...
Supermarkets stop the presses: are the big chains turning their back on newspapers?
01 Mar 2012 | by John Reynolds
last week during ITV's live coverage of The BRIT Awards. The outdoor ads used the tagline 'In Britain ...
Launching a brand's first ever TV campaign? Here's a five-point plan
24 Nov 2011 | by Andy Fry
placement in Emmerdale, with ITV doing the ad production in-house. - Think TV 2.0 TV also benefits ...
Freeview's £60m gambit
17 Nov 2011 | by Sarah Shearman
, ITV and Arqiva. The switchover has worked in Freeview's favour so far, as it comes installed on ...
Rugby sponsorship: The calm before the scrum
28 Oct 2011 | by Alex Brownsell
RWC, which will be staged in England and Wales. ITV, which will still hold the UK broadcast rights ...
Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver
26 Oct 2011 | by Nick Darken, Executive creative director, Albion
19 17= ( ) ITV Bingo Biscuit Agency/Concord 19 17= ( ) Avon ...
Brands failed by siloed approach to marketing
23 Sep 2011 | by Andrew McCormick
, ITV and News International from the start. It is important that agencies don't pretend that they can ...
When it's time to risk your career for that big move
11 Aug 2011 | by Gordon Carson
focus. The former senior ITV marketer, who left her job as group strategy, marketing and customer ...
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