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Great ideas don't require bravery

creative in the short term does damage to a brand. A simple 30 minutes viewing of ITV proves this beyond ...

No 57: Monkey

screen by Mother to rebrand the then ONdigital, a pay-TV service, as ITV Digital. A series of TV spots ...

Filming ads in a war zone. What can go wrong?

sweating over the next live instalments. THE MEDIA There will be 17 live broadcasts on ITV over two ...

Are trading rows behind us?

slightly disconcerting aspect to this. For a start, ITV and Channel 4 s upfront presentations were such a ...

Is ITV's 2013 offer well-liked?

At its upfront presentation last week, ITV demonstrated the range of talent it owns. Media agency ...

The history of advertising in quite a few objects: 36 First UK colour TV ad

announced that ITV and BBC One would begin colour transmissions on 15 November, it was estimated that 1-2 ...

The history of advertising in quite a few objects: 34 Channel 4's logo

went on air on 2 November 1982. C4 was the result of a plan long in gestation. Ever since ITV ...

Media Forum: ITV's schedule: where next?

that ITV has been more of a creative force in recent years than the dear old BBC. And if you really ...

Is product placement a hit?

broadcasters (in particular, ITV) and revealed it was introducing guidelines allowing product placement in UK ...

Punter Appeal - Mother London

noughties TV shows Johnny Vegas play out a relationship with the ITV Digital Monkey, continues to be a hit ...

 

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