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DIRECTWATCH: A monthly analysis of the direct marketing field

. The increasing iTV market and commencement of the new football season result in the entry of BSkyB ...

ITV Digital about to appoint Joshua for dm account

ITV Digital is poised to appoint Joshua to handle its estimated 7m direct marketing account ...

ITV Digital denies it is to
bring in former Sky chief

LONDON - ITV bosses have denied reports that they have turned to David Chance, the former deputy...It was reported in two Sunday newspapers that Chance has been asked by ITV Digital partners ...

ITV Digital under fire for painting
satellite owners as downmarket

LONDON - ITV Digital has come under fire for trying to paint the owners of satellite dishes as...unsightly. The watchdog advised ITV Digital not to use that approach in future campaigns and to ...

HOTLINE: TBWA/GGT Direct pulls out of pitch

TBWA/GGT Direct has pulled out of the ITV Digital direct marketing pitch. Craik Jones Watson ...

DIRECT: BSkyB investigates DM agency options

. Last week it emerged that ITV Digital is also reviewing its 6m DM activity. Blue, the ...

ITV Digital set to rethink DM brief

ITV Digital is reviewing its direct marketing business as it attempts to win new subscribers in ...

DIRECTWATCH: A monthly analysis of the direct marketing field

0.14 0.05 0.31 2.27 0.00 1.42 4.20 ITV Digital 0.00 0.00 1.22 1.86 ...

Worldpop to launch Liberty

LONDON - Liberty, the pop group formed from the runners-up in the ITV show Popstars , are to

 

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