Search results for "ITV"

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DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as

02 Nov 2000 | by RACHEL MILLER

If ever there was a time to scrap the concepts of above- and below-the-line advertising, it is now. The distinction between the two has blurred to such an extent that TV, the traditional medium of mass marketing, has developed into a medium that allows consumers and brand owners to talk to each other.

DIRECT BRIEFS

07 Sep 2000

brand to its sponsorship idents on ITV soap Emmerdale. Consumers can also collect tokens from Daz packs...packs of the brand to its sponsorship idents on ITV soap Emmerdale. Consumers can also collect tokens ...

REVIEW

18 Aug 2000 | by ELEANOR TRICKETT

pitch. Marketing ITV has been told to review the way it transmits programmes to ensure ...

REVIEW: Marketing and advertising news in the week’s press

04 Aug 2000 | by JOHN TYLEE

them to supply ITV s news programmes. Sunday Business...them to supply ITV s news programmes. Sunday Business Procter s new distribution system ...

DIRECT: Briefs

13 Jul 2000 | by ALEXANDRA JARDINE

on Channel 4, Channel 5, satellite channels and during GMTV on ITV. ...

MEDIA: Can iTV maintain its rapid growth? - Interactive TV was given a kickstart by Open. Andy Fry

22 Jun 2000 | by ANDY FRY

For a medium that s just nine months old in the UK, interactive TV (iTV) is growing rapidly. Today...For a medium that s just nine months old in the UK, interactive TV (iTV) is growing rapidly ...

STOP PRESS

15 Jun 2000 | by GAIL KEMP

more than 25% of UK TV ad revenue. Any relaxation of the current 25% limit to allow ITV companies to ...

STOP PRESS

08 Jun 2000 | by IMELDA MICHALCZYK

. Cadbury is to sponsor The Animal Collection, a children s wildlife showcase of four programmes on ITV ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

01 Jun 2000 | by SHARON GREAVES

for a break but the question is, where will she go next? Likely: agency job. Unlikely: ITV ...

MEDIA: Briefs

18 May 2000 | by BEN ROSIER

joined forces with ITV to sponsor the British Soap Awards 2000, which air on May 30. What s on TV will ...

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