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ITV set to bolster direct response

05 Dec 1997 | by CLAIRE BEALE

ITV is launching a new offensive to increase its revenue from direct response advertisers by...ITV is launching a new offensive to increase its revenue from direct response advertisers by ...

Bates Royal Mail campaign prompts goodwill between businesses

14 Nov 1997 | by ANNA GRIFFITHS

-second film, which appears on ITV, Channels 4 and 5 and satellite TV, shows two female office workers ...

Direct Marketing: On-screen rivalry - Channel 5’s new text service is set to compete with Teletext for holiday advertisers, writes Rachel Miller

06 Nov 1997 | by RACHEL MILLER

s new rival to Teletext on ITV and Channel 4. 5Text, which went on air on October 15, is operated ...

MARKETING TECHNIQUE: DIRECT MARKETING - Contributors to this issue

25 Sep 1997 | by KEN GOFTON

success being the co-creation of teen drama series Island for ITV. She contributes to several magazines ...

FOR THE RECORD

29 Aug 1997 | by ALASDAIR REID

Television Commission is being asked to allow ITV companies more time to consider the proposals for their ...

CAMPAIGN OF THE WEEK: KELLOGG

05 Jun 1997 | by AMANDA RICHARDS

director: Mark Sims Budget: pounds 4m Media: ITV, Channel 5, GMTV, satellite, women s press supported ...

Stop Press

20 Mar 1997 | by PATRICK BARRETT

. Sources have confirmed that ITV companies are looking to create an ITV Ltd to ensure that the ITV ...

 

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