to remove filtersBRANDING: Littlewoods to develop brand for iTV gambling
31 Oct 2002 | by TANIA MASON
Littlewoods Leisure has hired Roose to develop a name for an interactive TV betting service it is preparing to launch on Sky Digital.
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ANALYSIS: ITV's quest to restore confidence
31 Oct 2002 | by POPPY BRECH
Poppy Brech reports on ITV's progress in building faith in its brand and medium....When Jim Hytner joined ITV last September as marketing and commercial director, few doubted that ...
Toyota calls for F1 audience rebate
31 Oct 2002 | by MARK KLEINMAN
Toyota is to claim a cash rebate from ITV following the slump in Formula One viewing figures that...The Japanese car manufacturer, which began a four-year £25m broadcast sponsorship deal with ITV ...
Channel 4 ditches poster sites after 'copycat' tactics
31 Oct 2002 | by POPPY BRECH
"copycat media strategies" by the BBC and ITV....part ITV has increased its outdoor spend by 366% year to date, to £2.161m according to figures from ...
CAREERS: Movers - Mediator
31 Oct 2002
company. He was previously at ITV Digital, where he managed the affinity/partnership business with an
Lots to lose with the Carlton and Granada merger
31 Oct 2002 | by MediaWeek
to be the poor relation within the ITV arena, now it appears to be Carlton which is at a real low ...
Govt takes on Puttnam idea of 'fines' for BBC
31 Oct 2002 | by MediaWeek
recommendations, the BBC, ITV, Channel 4 and Channel 5 have all launched a lobbying initiative to alter the draft ...
Stop Press
31 Oct 2002 | by MediaWeek
across outdoor sites, magazines and radio. ITV has fired This Morning presenter John Leslie ...
MEDIA: BBC to promote digital line-up with £5m push
31 Oct 2002 | by RAVI CHANDIRAMANI
over cable, satellite and terrestrial through Freeview, the digital terrestrial successor to ITV ...
CHANNEL 4 TROUBLED AT 20?
31 Oct 2002 | by POPPY BRECH
squandered the bonus from the end of the ITV funding formula that it spent so many years campaigning for ...
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