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TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Programme: British Comedy Awards TV station: ITV, Central Date: 13 December, 21.00 Break...Programme: British Comedy Awards TV station: ITV, Central Date: 13 December, 21.00 Break ...

Budweiser signs up to sponsor NI titles’ World Cup coverage

News International s newspaper titles after it failed to secure a tie-up with ITV s World Cup coverage....News International s newspaper titles after it failed to secure a tie-up with ITV s World Cup ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

deal with ITV (Campaign, 12 December). This might really be the deal that at last shows how much ...

Review: Marketing and advertising news in the week’s press

interactive newsletter, i-TV News, produced in conjunction with Edinburgh University. The site tracks ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

casualty of GGT s acquisition of BDDP ... Marcus Plantin exits the ITV Network Centre... Ruth Blakemore ...

as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or

Saatchi s Eve and New Year s Day. The pounds 18m tie-up also secures Toyota the ITV New Year ...

C&W acts on survey calls

venture. Last week C&W launched Call ITV, a joint initiative with ITV to provide a single generic ...

STOP PRESS

Group. Yorkshire Tea is to sponsor the ITV series Heartbeat, which attracts audiences of nearly ...

ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

61 12= (-) ITV Sport M Saatchi/ITV Network Centre 61 12= (-) Homepride ...

MARKETING MIX: The Marketing Christmas Quiz

Publishing in the space of a week b) the man who assumed the marketing mantle at ITV in November and ...

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