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How UEFA has looked to grow its Europa League brand

15 May 2013 | by John Reynolds

, screened live on ITV, is anticipated reaching a record global audience.

Budweiser unveils two-minute FA Cup fan film

10 May 2013 | by Gemma Charles

the last commercial break on both ITV and ESPN before kick off of the final tomorrow at 5.15pm ...

Top ten most-recalled ads of the month

29 Apr 2013 | by Tracey Follows, Chief strategy officer and executive partner, JWT London

Click to enlarge Morrisons did a smart deal with ITV to associate itself with one of the ...

Morrisons calls agency review but pledges to keep Ant & Dec

22 Apr 2013 | by Gemma Charles

However, it is sticking with ITV presenting duo Ant Dec who star in the current ad campaign ...

Negative tweets can benefit a brand, says Domino's marketing director

09 Apr 2013 | by John Reynolds

Wallis was speaking in reference to Domino's sponsorship of 'Splash', Tom Daley's much-derided ITV ...

Three taps into clip-sharing vogue in ad campaign

01 Mar 2013 | by John Reynolds

The campaign, created by Wieden Kennedy, will be aired tonight at 7.45pm on ITV, and the ad ...

Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum

28 Feb 2013

. No - Mark Trinder, Sales director, commercial and online, ITV Live TV ads can take many forms ...

Cheeky Bingo unveils TV campaign and revamped sponsorship idents

25 Feb 2013 | by Gemma Charles

ITV's 'Dickinson's Real Deal' to support the new positioning. ...

Galaxy revives classic strapline in Audrey Hepburn ad spot

22 Feb 2013 | by John Reynolds

, which will debut on Sunday 24 February during 'Mr Selfridge' on ITV1, is made by AMV BBDO and uses CGI ...

Morrisons makes staff the stars in Ant and Dec TV ads

07 Feb 2013 | by Alex Brownsell

return of Take That s 'Shine' as a backing track, breaks tonight 7 February on ITV1 during 'Emmerdale ...

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