18 Dec 1997
| by MATTHEW HOOPER
Saatchi s Eve and New
Year s Day.
The pounds 18m tie-up also secures Toyota the ITV New Year ...
12 Dec 1997
| by EMMA HALL
Panasonic is to sponsor Christmas on ITV after signing a pounds
500,000 deal with the ITV sales...Panasonic is to sponsor Christmas on ITV after signing a pounds
500,000 deal with the ITV sales ...
12 Dec 1997
| by ALASDAIR REID
million in absolute revenue terms - of
commercial airtime.
A recent report from the ITV sales ...
11 Dec 1997
| by DANNY ROGERS
ITV faces increased pressure on revenues, following the news that
its shareholders will have to...ITV faces increased pressure on revenues, following the news that
its shareholders will have to ...
ITV is launching a new offensive to increase its revenue from
direct response advertisers by...ITV is launching a new offensive to increase its revenue from
direct response advertisers by ...
The advertising industry must stop whingeing about ITV and be more
supportive of the UK s largest...The advertising industry must stop whingeing about ITV and be more
supportive of the UK s ...
04 Dec 1997
| by RAYMOND SNODDY
The 15 regional ITV companies are teaming up to bid for the Channel
4 News contract. ITN is also...The 15 regional ITV companies are teaming up to bid for the Channel
4 News contract. ITN is also ...
Media buyers appear to have secured a climbdown from the ITV sales
houses over the issue of how...Media buyers appear to have secured a climbdown from the ITV sales
houses over the issue of how ...
27 Nov 1997
| by ANNE-MARIE CRAWFORD
ITV has backed away from further confrontation with advertisers and
has agreed to modify its...ITV has backed away from further confrontation with advertisers and
has agreed to modify its ...
27 Nov 1997
| by RAYMOND SNODDY, media editor, The Times
It s nice to be able to point to a little good news for ITV for a
change, instead of the usual...It s nice to be able to point to a little good news for ITV for a
change, instead of the usual ...