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OMG appoints ITV's Jenny Bullis to lead data and technology

25 Jan 2013 | by Maisie McCabe

Jenny Bullis, the director of media at ITV, is to join Omnicom Media Group in the new role of...trading desk Accuen Divisions. Bullis joined ITV s marketing team in March last year as head of media ...

Medium of the Year: ITV

13 Dec 2012

ITV might only be halfway through its five-year transformation plan, but a transformation of sorts ...

Is ITV's 2013 offer well-liked?

22 Nov 2012

At its upfront presentation last week, ITV demonstrated the range of talent it owns. Media agency ...

Hometown lands ITV Player ad task

01 Nov 2012 | by Jeremy Lee

ITV has handed the start-up Hometown a brief to promote its ITV Player service....service. However, it will also work alongside ITV s in-house creative resource, ITV Creative, on other ...

Sky Broadband signs £4m sponsor deal for ITV drama

30 Aug 2012 | by Maisie McCabe

BSkyB has signed a £4 million deal for Sky Broadband to sponsor ITV's "showcase drama" package...tailored to fit the range of drama series included in the package. Previously, ITV s main drama package ...

Littlewoods to sponsor new ITV Andrew Lloyd Webber show 'Superstar'

06 Jul 2012 | by Sarah Shearman

Littlewoods is to sponsor ITV's new entertainment show 'Superstar' , which aims to find a new lead...The integrated sponsorship package, brokered by Carat and ITV Commercial, includes broadcast ...

Media shops and ITV clash over demand to open books

03 May 2012 | by Maisie McCabe

A row is brewing between ITV and media agencies after the broadcaster asked agencies to open their...In a letter to media agencies seen by Campaign, Kevin Waller, the managing director of ITV ...

ITV ends BBH relationship as it takes ad account in-house

08 Dec 2011 | by Sara Kimberley

ITV is to move its £7 million advertising account in-house, bringing to an end its four-year...The broadcaster is recruiting for positions within its ITV Creative unit, which it wants to ...

ITV 'Text Santa' by ITV Creative

23 Nov 2011

An animated promo campaign for ITV's new charity initiative kicks off this weekend....The aim is to raise awareness and money for those most vulnerable during the festive period. ITV ...

ITV could scoop £18m from X Factor final

17 Nov 2011 | by Maisie McCabe

The X Factor final could bring in more than £18 million in ad revenue for ITV this year, as media...campaigns. ITV has not yet confirmed how it will schedule the series final, but media agencies expect it ...

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