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ITV suffers youth ratings collapse in April

ITV suffered one of its worst ever sets of youth rating figures in April....According to media sources, ITV suffered a 20 per cent year-on-year decline in impacts among the ...

ITV launches free online teaching guide

LONDON - ITV has launched a free online teaching guide called ITV BabySign which encourages...gives parents the opportunity to communicate with their baby before speech develops. ITV plans to ...

ITV set to bolster direct response

ITV is launching a new offensive to increase its revenue from direct response advertisers by...ITV is launching a new offensive to increase its revenue from direct response advertisers by ...

iTV survey to expose marketer attitudes

LONDON - A major new research project into interactive television is being launched by the iTV..., said: "We want to see how attitudes have changed towards iTV and therefore establish what advertisers ...

ITV highlights its new crime drama

LONDON - ITV is sending incriminating packages to its advertisers and media agencies as part of a...In the coming week, ITV's media clients will receive a personal note at their office address ...

Advertisers shun ITV SMS voucher service

LONDON - ITV has failed to sign up any advertisers for an interactive service allowing viewers to...after its launch, following a lack of interest from brand-owners (Marketing, 24 January 2007). ITV has ...

ITV adopts eCRM to stimulate viewing

LONDON - ITV is to launch a customer relationship marketing initiative targeting 'Coronation Street...other ITV programmes. It will be produced on a template by dubz.tv. Barnaby Hobbs, managing director of ...

ITV entices advertisers with new marketing campaign

LONDON – ITV is to launch 'The Values of Fame', a marketing programme designed to entice...and people famous." Justin Sampson, director of customer relationship marketing at ITV Sales, said ...

MediaCom wins spot on ITV Digital's roster

MediaCom has won a place on the 27 million ITV Digital roster alongside PHD and Naked ...

ITV Digital set to rethink DM brief

ITV Digital is reviewing its direct marketing business as it attempts to win new subscribers in ...

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