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MEDIA: Reducing your TV spend is a risky strategy

19 Sep 2002 | by JIM HYTNER, marketing and commercial director of ITV

client presentations they do a good job for the category as a whole. As for ITV1, we've made massive ...

ITV unveils on-air look for ITV1

24 Oct 2002

ITV merger, the channel has unveiled an on-air look for ITV1 featuring stars such as Davina McCall

ITV winnings ratings battle

01 Mar 2002 | by MediaWeek

ITV winnings ratings battle...ITV has started the year with a ratings boost compared to the poor autumn season, helped by hits ...

ITV to switch OffDigital?

27 Mar 2002 | by MediaWeek

ITV to switch OffDigital?...No more monkey business? ITV Digital's future is in the balance The future of ITV ...

Vodka offers iTV first

26 Jul 2002 | by MediaWeek

Vodka offers iTV first..."Video On Demand Kind of Advertising" mechanism will be unveiled in an ITV primetime campaign breaking on ...

ITV Digital - official statement

27 Mar 2002

The Board of ITV Digital PLC ('ITV Digital') is today applying to the High Court for an...application is being made by ITV Digital (Services) Limited. The shareholders have agreed to provide ...

OPINION: ITV Digital sale will tarnish ITV's brand

26 Apr 2002

Last summer, ITV rebranded its feeble digital offering, ONdigital, as ITV Digital so that the...This week, ITV Digital was put up for sale and the mire over ITV Digital's Football League deal is ...

ITV unveils new look for flagship ITV1

21 Oct 2002 | by Claire Billings,

LONDON - ITV has unveiled its new on-air look, complete with ITV1 logo and unified on-screen image..., which "fosters the principles of warmth and wit in its communication with viewers" according to ITV ...

MEDIA: Former ITV chief gives under-fire ITV Digital praise

28 Mar 2002

John Hardie, former ITV marketing and commercial director has defended ITV Digital, saying that...about ITV Digital. For it to achieve 1.2 million subscribers in the most competitive environment in ...

MEDIA: ITV DIGITAL CRISIS - Advertisers approve of pragmatic ITV changes

09 May 2002 | by DANIEL ROGERS

The decision by Granada and Carlton to replace ITV chief executive Stuart Prebble with two of their...Prebble fell on his sword last week following the closure of ITV Digital. ITV has split his role ...

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