Is procurement killing marketing creativity?
05 May 2010 | by Suzy Bashford
, more ground-breaking work; one oft-cited example is revenue share. Yet, as ISBA director of consultancy ...
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Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
such as ISBA and the IPA should tackle brands that behave badly and expel agencies that act against ...
Conference preview: Shades of green
10 Sep 2008 | by Joe Thomas
campaigns. Mike Hughes, director general of ISBA, says there is a grey shade of green in play. 'It would be ...
Marketers face threat of more regulation
29 Jul 2008 | by Jane Simms
Ian Twinn, director of public affairs at ISBA, recently warned that if the government continues to ...
Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding
29 Jul 2008 | by Gemma Charles
strategies that are in line with your brand,' he argues. Mike Hughes, director general of ISBA, warns ...
Media Analysis: Ofcom redraws the ad schedule
26 Mar 2008
liberalised, seems to have come not a moment too soon. ISBA has already described the plans as good news for ...
ISBA: Advertisers square up for battle
04 Mar 2008 | by Lucy Barrett
LONDON - Advertisers, broadcasters and representatives from trade bodies and agencies used the ISBA
BBC's iPlayer steals the show
04 Mar 2008 | by Gareth Jones
ISBA Annual Conference, Rupert Howell, managing director of brand and communications at ITV, said it ...
ISBA: Brands warned of need to make green-themed ad campaigns 'compelling'
04 Mar 2008 | by Staff
panel of experts at the ISBA conference's 'Green marketing at the crossroads' session.
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