Food and drink industry round table: marketers look ahead
01 Dec 2009 | by Richard Abbott
labelling on packaging. Mike Hughes, director general of ISBA, points out that the UK is the most ...
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Revolution cover feature: The web gets rules
15 Feb 2011 | by Adam Woods
discussions as chair of ISBA's digital action group. "When it is enormously mainstream, as it is now, and you ...
Matt Simpson faces battle to raise digital standards
26 Jun 2008 | by Ian Darby
Advertising Bureau and ISBA that media owners would deliver 95 per cent of web ads booked by advertisers or ...
Campaign Annual 2007: That was the year that was - Adland's 2007
14 Dec 2007 | by John Tylee
the ISBA conference in March: "The lobbyists will be back for more, whether it be food, alcohol, or ...
Digital media: Viewers make demands on TV
05 Dec 2007
already working on finding a solution, in conjunction with trade bodies IPA and ISBA. As well as ...
Digital Essays: Video killed the online sceptic
29 Jun 2007 | by David Michael, Utarget Networks
developing effective ways to measure brand engagement performance. The IPA, ISBA and the Internet Advertising ...
Consumer Insight: Understanding the digital consumer
13 Apr 2007
the IPA, ISBA, the Association of Online Publishers and the IAB - which is at the beginning of ...
Online Advertising: Know your limits, then push beyond them
21 Mar 2007 | by Stuart Derrick
broadband. It has taken consultation between the Internet Advertising Bureau (IAB), ISBA, IPA Digital and ...
Second Life offers marketers a world of opportunity
13 Mar 2007
and customer experience, David Wheldon, was raving about its possibilities at last week s ISBA ...
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