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Mixed reaction to ITV strategy plans

and ITV4 on the Sky platform. Bob Wootton, the director of media and advertising at ISBA, said the ...

PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach

setting up an FSA-type body [to regulate media], whether that's ISBA or the IPA. I'm not proposing that ...

One size fits none

affairs at ISBA, argues that everyone in the media has to take some responsibility for the body-image ...

Food and drink industry round table: marketers look ahead

labelling on packaging. Mike Hughes, director general of ISBA, points out that the UK is the most ...

Putting a price on media planning

. ISBA's Communications Procurement Action Group (Compag) is 10 years old and some believe the body has ...

Why outdoor trading needs to change

director at client trade body ISBA, says the group has talked to its members about developing a framework ...

Lund heralds a new era for the COI

rationalise its roster? Bob Wootton, Director of media and advertising, ISBA The COI is certainly right ...

How brands can crash the party

Sutherland, vice-chairman, Ogilvy Group UK 31 March "Writing speech for ISBA conference Wednesday on the ...

Wright brings senior brand nous to the ABC

says. CV 2008 Chief executive, ABC 2007 Consultant, clients included PwC, HMRC and Isba ...

Annual: Top 10 Diary Stories

enormous contribution ISBA makes to the industry, Diary feels that it would be letting itself down if this ...

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