Letter - Procurement guide for PR does exist
24 Feb 2006
Purchasing and Supply and ISBA. Patrick Barrow, director-general, PRCA. ...
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Ad group rallies industry on TUPE
29 Nov 2006 | by Robyn Lewis
The PR industry has been urged by ad body ISBA to 'wake up' to the potential impact of TUPE laws....- agencies that win contracts may have to take on staff from the incumbent. ISBA is lobbying for a change ...
Opinion: Methods for proving our worth still elude
12 Aug 2005 | by Kate Nicholas, kate.nicholas@haynet.com
seem unable to follow. So this email raised my hopes that the PRCA, advertiser bodies IPA and ISBA ...
Research leads to evaluation guide
05 Aug 2005
The guide, Evaluation, has been put together using research from the PRCA, IPA, ISBA and MCCA. It ...
CAF publishes guide to agency selection
26 Mar 2004 | by Mark Johnson
Association (PRCA) – with the Incorporated Society of British Advertisers (ISBA) and The Direct Marketing ...
Procurement: Counting the cost
23 Jan 2004 | by Jo Bowman
and consultancy, endorsed by the advertisers' body ISBA, which estimates that half of all pitches for ...
Cause-related marketing: Back to school
16 Jan 2004 | by Lexie Williamson
, from finding a partner to evaluation. The advertisers' body ISBA and the Consumers' Association ...
Analysis: Agencies face up to procurement
25 Jul 2003 | by Simon Ellery
conference, delegates heard a stark warning from advertising industry body ISBA director of membership ...
Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
Advertisers, the representative body for client-side advertising. 'People on the ISBA are on the CEO or ...
EDITORIAL: Do not lose PR in the new 'Big Tent'
06 Dec 2002
client relationship management. In this context, the IPA's strong links with ISBA will give the PRCA a ...
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