Government marketing: Decoding the coalition's new strategy
14 Sep 2012 | by Gemma Charles
, director of public affairs at ISBA and a former Conservative MP, said: 'Not only is Maria an energetic and ...
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Minister praises industry crackdown on childhood sexualisation
19 Oct 2012 | by Gemma Charles
focused on this issue. Ian Twinn, ISBA s director of public affairs, said: "Timpson s acknowledgment ...
Solving the integrated dilemma
15 Aug 2012 | by Lynsey Barber
director of media and advertising, ISBA WHAT ARE THE BIGGEST CHALLENGES IN CREATING INTEGRATED ...
MPs square up to drinks marketers with hard-hitting report
19 Jul 2012 | by Gemma Charles
affairs director of advertiser body ISBA, accused committee members of displaying "old and tired ...
Facebook's Shields recalls Baird and says be 'big, bold and meaningful'
04 Jul 2012 | by Arif Durrani and Gemma Charles
than 400 marketers at ISBA s annual lunch, Shields, Facebook s managing director in Europe, Middle East ...
Supermarkets sell up to three quarters of alcohol on promotion
13 Jun 2012 | by Matthew Chapman
's norms". In response, Ian Twinn, director of public affairs at ISBA, said: "These campaigning doctors ...
ISBA slams 'aloof' CIM for controversial ParentPort research
06 Jun 2012 | by Matthew Chapman
Advertiser body ISBA has slammed the Chartered Institute of Marketing (CIM) for being "aloof" after..., a year on from the Bailey Review releasing its findings. ISBA took affront after the CIM issued a ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
Gladman at ISBA s conference in March, when he argued that brand managers would have to become like ...
Revolution: Social Media - ROI: Like it or lump it
04 May 2012 | by Kim Benjamin
with their agencies to help make sense of the social media ROI landscape. At the recent annual ISBA ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry
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