Food and drink industry round table: marketers look ahead
01 Dec 2009 | by Richard Abbott
labelling on packaging. Mike Hughes, director general of ISBA, points out that the UK is the most ...
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Post Office digital marketer Alex Tait to chair ISBA's Digital Action Group
03 Dec 2009 | by Joe Thomas
new chair of ISBA's Digital Action Group....Salmon, the former head of digital marketing at Molson Coors. The ISBA Digital Action Group is a ...
Round table video: Food and drink marketers take the initiative in self-regulation
01 Dec 2009 | by Richard Abbott
of ISBA, said the UK was one of the most regulated markets in Europe but praised marketers for ...
ASA documents dramatic drop in complaints about green claims in advertising
24 Nov 2009 | by Gemma Charles
governing this way to build equity in a brand. Ian Twinn, public affairs director at ISBA, says ...
O2 puts £10m digital business up for review
24 Nov 2009 | by Fiona Ramsay
has been invited to pitch for the work, as part of a selection process through ISBA. The agency ...
O2 reviews £10m digital marketing account
20 Nov 2009 | by Fiona Ramsay
;} O2 will be working with ISBA to select a shortlist of agencies to pitch, and the successful agency ...
Should the ASA be given the power to fine errant advertisers?
03 Nov 2009 | by staff
advertising, ISBA ISBA's members believe in and support the ASA and the codes it upholds. They ...
Pitches laid bare: ISBA worries ruling will force the COI to disclose pitch information
20 Oct 2009 | by Gemma Charles
the ruling. ISBA public affairs director Ian Twinn said it was a puzzling' decision. The effect ...
Online measurement - milestone or millstone?
20 Oct 2009 | by Fiona Ramsay
, ISBA's director of media and advertising affairs, the system will transform the approach to online ...
ComScore to launch online-measurement service to rival IAB-backed UKOM
06 Oct 2009 | by Fiona Ramsay
another blow to UKOM, which has struggled to cement funding and lost the backing of the IPA and ISBA in ...
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