Marketing Promotion: How ad clearance helps brands
17 Apr 2012 | by Chris Mundy
transparent than ever; for example ISBA and the IPA are represented on our Copy Committee (the ultimate court ...
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Solving the integrated dilemma
15 Aug 2012 | by Lynsey Barber
director of media and advertising, ISBA WHAT ARE THE BIGGEST CHALLENGES IN CREATING INTEGRATED ...
The 10 golden rules of PR: Hilary Meachham, Focus PR
12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR
at ISBA, advocates 'truly open lines of communication with regular evaluation of the relationship ...
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