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Three lessons from this year's ISBA conference

Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that...age, the ISBA annual conference provided a guide for marketers looking to sail their brands through ...

Brands on alert: six things you need to know about draconian new EU data rules

effective for brands to lobby directly on this,' explains Moor. 'ISBA and the other organisations have a ...

Brands see social media as long-term investment, finds study

nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas

ISBA and IPA disappointed over airtime trading rules decision

Advertisers' trade body ISBA and agency trade body IPA have expressed concern that ITV, Channel 4...channels from 1 September. Bob Wootton, director of media and advertising at ISBA, said: "The concern for ...

 

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