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Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that...age, the ISBA annual conference provided a guide for marketers looking to sail their brands through ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

effective for brands to lobby directly on this,' explains Moor. 'ISBA and the other organisations have a ...

ISBA challenges 'ill-thought out' EU data protection report

11 Jan 2013 | by Gemma Charles

ISBA has expressed concern that the European Parliament’s draft report on the Data Protection...Brussels' efforts to reform data laws. Ian Twinn, ISBA's director of public affairs, said: "The EU ...

ISBA president Woods: Marketers must shape online regulation

02 May 2012 | by Alex Brownsell

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry

Facebook chiefs advocate fan value over numbers

30 Mar 2012 | by Sarah Shearman

Diageo's Phillip Gladman at last week's ISBA conference, where the marketer said brands should abandon ...

Editor's Comment: Face it - size still matters on Facebook

29 Mar 2012 | by Noelle McElhatton

Gladman, Diageo's white spirits marketing director, who gamely told ISBA's conference last week: 'Unless ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

. Q: One speaker at ISBA's conference [last week] talked about the "true" cost of social media. He ...

Swap social media for TV unless you have a million fans, says Diageo marketer

22 Mar 2012 | by Gemma Charles

Speaking at yesterday's ISBA annual conference, Gladman told the audience that "size matters ...

ISBA Conference: Social media measurement is 'growing up'

21 Mar 2012 | by Sarah Shearman

Speaking at the ISBA annual conference today (March 21) in London, Kenny said: "So far, social ...

ISBA Conference: Mobile can become 'seventh mass media'

21 Mar 2012 | by Daniel Farey-Jones

Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA ...

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