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Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that...age, the ISBA annual conference provided a guide for marketers looking to sail their brands through ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

effective for brands to lobby directly on this,' explains Moor. 'ISBA and the other organisations have a ...

Government rejects calls for alcohol ad ban

20 Sep 2012 | by our Parliamentary correspondent

response, which recognises that alcohol advertising is already robustly regulated." Ian Twinn, ISBA s ...

UKOM ditches Nielsen for comScore to handle online measurement

04 Apr 2012 | by Arif Durrani

Institute of Practitioners in Advertisers (IPA) and the Incorporated Society of British Advertisers (ISBA ...

Agencies see drop in client fees, MAA finds

26 Jan 2012 | by Ian Darby

Remuneration Best Practice Guide from the trade bodies IPA, ISBA, MAA and PRCA. The average hourly fee for ...

Brands see social media as long-term investment, finds study

12 Oct 2011 | by Sarah Shearman

nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas

ISBA and IPA disappointed over airtime trading rules decision

29 Jul 2010 | by Maisie McCabe

Advertisers' trade body ISBA and agency trade body IPA have expressed concern that ITV, Channel 4...channels from 1 September. Bob Wootton, director of media and advertising at ISBA, said: "The concern for ...

Clients attack agency profits in ISBA report

20 May 2010 | by Ian Darby

LONDON - ISBA's latest annual Paying For Advertising report has exposed record client...time in 13 years, net payment rates to media agencies have risen. Debbie Morrison, ISBA's director of ...

 

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