UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
Institute of Practitioners in Advertisers (IPA) and the Incorporated Society of British Advertisers (ISBA ...
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Government rejects calls for alcohol ad ban
20 Sep 2012 | by our Parliamentary correspondent
response, which recognises that alcohol advertising is already robustly regulated." Ian Twinn, ISBA s ...
Agencies see drop in client fees, MAA finds
26 Jan 2012 | by Ian Darby
Remuneration Best Practice Guide from the trade bodies IPA, ISBA, MAA and PRCA. The average hourly fee for ...
Brands see social media as long-term investment, finds study
12 Oct 2011 | by Sarah Shearman
nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas
ISBA and IPA disappointed over airtime trading rules decision
29 Jul 2010 | by Maisie McCabe
Advertisers' trade body ISBA and agency trade body IPA have expressed concern that ITV, Channel 4...channels from 1 September. Bob Wootton, director of media and advertising at ISBA, said: "The concern for ...
Clients attack agency profits in ISBA report
20 May 2010 | by Ian Darby
LONDON - ISBA's latest annual Paying For Advertising report has exposed record client...time in 13 years, net payment rates to media agencies have risen. Debbie Morrison, ISBA's director of ...
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