Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that...age, the ISBA annual conference provided a guide for marketers looking to sail their brands through ...
Advertisers' trade body ISBA and agency trade body IPA have expressed concern that ITV, Channel 4...channels from 1 September. Bob Wootton, director of media and advertising at ISBA, said: "The concern for ...
LONDON - ISBA's latest annual Paying For Advertising report has exposed record client...time in 13 years, net payment rates to media agencies have risen. Debbie Morrison, ISBA's director of ...
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