to remove filtersTrend report: Cutting out the agency middleman
05 Dec 2012 | by Mike Fletcher
Bob Wootton, director at advertisers' trade body ISBA agrees. He says, "Commissions reached such a low ...
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ISBA suggests 'behavioural remedy' might be needed in Global/GMG merger
19 Dec 2012 | by Maisie McCabe
ISBA, the advertisers' trade body, has said a "behavioural merger remedy might be appropriate" in...matter, ISBA said: "Some form of behavioural merger remedy might be appropriate in this regard." In ...
Drinkaware charity calls creative review
29 Nov 2012 | by Sara Kimberley
The charity has kicked off a review, which will be handled by ISBA s intermediary arm, after ...
Pitch update
08 Nov 2012
process is being handled by ISBA. B Q has narrowed down the search for an agency to handle its 40 ...
Pitch update
01 Nov 2012
ISBA, are Beattie McGuinness Bungay, Creature London, Saatchi Saatchi and the incumbent, VCCP ...
From prospecting to pitch: how to crack new business
18 Oct 2012
, it's hard to argue. According to research by the IPA and ISBA for thegoodpitch.com, the average spend ...
Pitch update
11 Oct 2012
through ISBA, is scheduled for mid-November. The Department of Health has shortlisted five agencies for ...
Carling calls £10m ad pitch
27 Sep 2012 | by Anne Cassidy
being run through ISBA. Carling has been with its current incumbent, VCCP Blue, for just over a year ...
Entwistle urged to rein in hungry BBC
05 Jul 2012 | by Maisie McCabe
director of media and advertising at ISBA, said he wanted the BBC to stop chasing markets well-served by ...
Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
review in January and managed the process without the help of an intermediary after ISBA was involved in ...
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