Search results for "ISBA"

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How Margaret Thatcher changed the marketing industry forever

09 Apr 2013 | by Ian Twinn, Director of Public Affairs, ISBA

Ian Twinn, director of public affairs at ISBA, and former Conservative MP for Edmonton, examines

What does "marketing" actually mean and what is it for?

01 Apr 2013 | by Laurence Green

of marketing leaders at last month s ISBA conference but has already prompted some ...

Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that...age, the ISBA annual conference provided a guide for marketers looking to sail their brands through ...

Helen Edwards: 'Good enough' is fine for government agency roster

20 Mar 2013 | by Helen Edwards

stick to IPA and ISBA best-practice guidelines in future. - In a recent interview, Karen White, group ...

Marketers must embrace the commercial realities

20 Mar 2013 | by Claire Beale

and Ireland managing director Jeremy Schwartz told delegates at last week's ISBA conference that ...

L'Oréal to insist on marketers becoming 'more commercially adept'

19 Mar 2013 | by Gemma Charles

in as an obligatory measure across L Or al. Earlier, during a panel discussion at last week s ISBA ...

Brands would be 'foolish' to expect economic recovery, warns Coca-Cola boss

13 Mar 2013 | by Alex Brownsell

Giving his president's address at ISBA's 25th Annual Conference in London earlier today, Woods ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

effective for brands to lobby directly on this,' explains Moor. 'ISBA and the other organisations have a ...

Ad Association and soft drinks companies reject doctors' obesity proposals

18 Feb 2013 | by John Reynolds

than this and was "about overall diet and levels of activity." ISBA has also criticised the report ...

IPA investigates GPS review flaws

31 Jan 2013 | by Sara Kimberley

reviews and use IPA and ISBA best practices. The IPA will also question the length of docu mentation ...

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