Search results for "ISBA"

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Is a single trade body a good idea?

10 Nov 2011 | by John Tylee

recommended by the IPA and ISBA. Meanwhile, the AA does a good job of bringing us together. "Merging ...

Creatives should learn the tools of coding to survive

27 Oct 2011 | by Steve Henry

. As Debbie Morrison, the director of consultancy and best practice at ISBA, put it: "This sounds ...

Trading places: this week's people moves

14 Oct 2011 | by Sara Kimberley

. (Campaign) Addiction Worldwide has appointed ISBA consultancy manager ...

The 10 golden rules of PR: Hilary Meachham, Focus PR

12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR

at ISBA, advocates 'truly open lines of communication with regular evaluation of the relationship ...

ISBA and IPA initiative aims to clarify pitching

11 Oct 2011 | by Andrew McCormick

Trade bodies ISBA and the IPA have collaborated to launch The Good Pitch (thegoodpitch.com), a ...

Brands failed by siloed approach to marketing

23 Sep 2011 | by Andrew McCormick

A new ISBA report highlights structural problems in an alarming number of UK marketing departments.... According to research by ISBA, revealed here exclusively by Marketing, they house some startling structural ...

Editor's comment: Why static pay is a false economy

21 Sep 2011 | by Noelle McElhatton

ways of working, fresh strategies and surprising campaign executions; but are they? An ISBA report ...

Does D&AD still matter?

16 Sep 2011

productively with the IPA (hopelessly unrepresentative of the creative community) and ISBA, as well as other ...

Is state-funded consumer research all smoke and mirrors?

15 Sep 2011 | by Gemma Charles

ISBA, who was among those who raised concerns at the time, says: 'Discussion and argument are good ...

Ian Darby - Many talk integration but few can achieve it

25 Aug 2011 | by Ian Darby

its pitch consultant, ISBA, pushed for integration at all costs but, as one source close to the ...

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