to remove filtersOpinion: Methods for proving our worth still elude
12 Aug 2005 | by Kate Nicholas, kate.nicholas@haynet.com
seem unable to follow. So this email raised my hopes that the PRCA, advertiser bodies IPA and ISBA ...
Search results for "ISBA"
Letter - Procurement guide for PR does exist
24 Feb 2006
Purchasing and Supply and ISBA. Patrick Barrow, director-general, PRCA. ...
Research leads to evaluation guide
05 Aug 2005
The guide, Evaluation, has been put together using research from the PRCA, IPA, ISBA and MCCA. It ...
Procurement: Counting the cost
23 Jan 2004 | by Jo Bowman
and consultancy, endorsed by the advertisers' body ISBA, which estimates that half of all pitches for ...
Cause-related marketing: Back to school
16 Jan 2004 | by Lexie Williamson
, from finding a partner to evaluation. The advertisers' body ISBA and the Consumers' Association ...
Analysis: Agencies face up to procurement
25 Jul 2003 | by Simon Ellery
conference, delegates heard a stark warning from advertising industry body ISBA director of membership ...
Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
Advertisers, the representative body for client-side advertising. 'People on the ISBA are on the CEO or ...
EDITORIAL: Do not lose PR in the new 'Big Tent'
06 Dec 2002
client relationship management. In this context, the IPA's strong links with ISBA will give the PRCA a ...
Stealing a march on R&E solutions: There is no reason why R&E techniques used by other forms of marketing can’t be employed to measure PR, says James Curtis
24 Sep 1999 | by JAMES CURTIS
Advertisers (ISBA) annually surveys its members on the issue. In its 1999 Evaluating Advertising Agency ...
NEWS: IPA survey says PR needs to prove its effectiveness
20 Sep 1996 | by STEPHEN FARISH
increasingly difficult . The IPA surveyed 115 ISBA members, 53 per cent of whom had a marketing ...
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