to remove filtersSantander retains Engine for £35m ad account
16 Dec 2010 | by Sara Kimberley
in June after working with WCRS for the past five years. The procurement-led review was through ISBA ...
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Think BR: Procurement is good for you
20 Dec 2010 | by Steve Lightfoot
force to improve the image of the profession. Other national associations including ISBA in the UK also ...
British TV will host product placement in 2011
03 Dec 2010 | by Arif Durrani and Maisie McCabe
would lead to a "double disadvantage" for advertisers and viewers. ISBA argued that the current system ...
Brands aim for perfect pitch
01 Dec 2010 | by Rachel Barnes
The IPA and ISBA want to establish a set of principles to smooth the pitching process, writes...sides. In conjunction with ISBA, the IPA New Business and Marketing Group conducted a survey of 119 ...
IPA and ISBA in pitch tie-up
30 Nov 2010 | by Rachel Barnes
, but one option is that IPA and ISBA members could be asked to sign up to the "accord". The plans ...
Agencies line up for Courage creative brief
25 Nov 2010 | by Matt Williams
place before the end of the month. ISBA is understood to be handling the process. Kindred, the agency ...
Brand group opposes government's plain packaging for cigarettes plan
22 Nov 2010 | by Daniel Farey-Jones
ISBA spokesman declined to comment on the plain packaging issue, saying it was not within its remit. ...
Perspective: Why integration is so much more than matching luggage
19 Nov 2010 | by Debbie Klein
agencies remain. Engine recently co-authored the ISBA Guide To Integrated Marketing Communications, and ...
Close-Up: Does payment by results work?
19 Nov 2010
influential. Indeed, more than half the contracts that ISBA members have with their agencies include a PBR ...
Editor's Perspective: Do you really know why clients need agencies?
19 Nov 2010 | by Claire Beale, claire.beale@haymarket.com
week, I met with ISBA's Communications Procurement Action Group and though, reassuringly, they appeared ...
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