Santander retains Engine for £35m ad account
16 Dec 2010 | by Sara Kimberley
in June after working with WCRS for the past five years. The procurement-led review was through ISBA ...
force to improve the image of the profession. Other national associations including ISBA in the UK also ...
in June after working with WCRS for the past five years. The procurement-led review was through ISBA ...
would lead to a "double disadvantage" for advertisers and viewers. ISBA argued that the current system ...
The IPA and ISBA want to establish a set of principles to smooth the pitching process, writes...sides. In conjunction with ISBA, the IPA New Business and Marketing Group conducted a survey of 119 ...
, but one option is that IPA and ISBA members could be asked to sign up to the "accord". The plans ...
place before the end of the month. ISBA is understood to be handling the process. Kindred, the agency ...
ISBA spokesman declined to comment on the plain packaging issue, saying it was not within its remit. ...
agencies remain. Engine recently co-authored the ISBA Guide To Integrated Marketing Communications, and ...
influential. Indeed, more than half the contracts that ISBA members have with their agencies include a PBR ...
week, I met with ISBA's Communications Procurement Action Group and though, reassuringly, they appeared ...