to remove filtersDirect mail's opt-out status backed by industry council
12 Oct 2007 | by Daniel Farey-Jones
representatives from the AA, advertiser body ISBA, agency body IPA, the Direct Marketing Association, Royal Mail ...
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ISBA issues guidelines to aid green ad claims
16 Oct 2007 | by Gemma Charles
Broadcast Committee of Advertising Practice, ISBA s guidelines will cover all forms of communication ...
Media Forum: Has Ofcom harmed kids TV?
12 Oct 2007
degradations he will face. If you listen to ISBA, you will know who is responsible for the saga surrounding ...
Ofcom blamed for slump in children's programming
05 Oct 2007 | by John Tylee
Ofcom represents a hell of a lot of quality programming." Ian Twinn, ISBA's director of public affairs ...
Media Forum: Do we need more TV ads?
05 Oct 2007 | by Alasdair Reid
at ISBA, says. He argues that while, in the past, ISBA was a great crusader for more airtime for ...
Opinion: The Marketing Society Forum - What concessions should the industry make for 'son of CRR'?
03 Oct 2007
BOB WOOTTON, DIRECTOR OF MEDIA AND ADVERTISING, ISBA Right now, it's the wrong question. There ...
AA raises fees to fight attacks on ads
28 Sep 2007 | by John Tylee
disparities in the amount the AA's 34 members pay. Media bodies, ISBA and the IPA contribute about £140,000 a ...
ITV: 'Failure is not in my vocabulary'
26 Sep 2007
arguments to the Office of Fair Trading. I'm sure ISBA and individual advertisers will too. It's down to the ...
'Failure is not in my vocabulary'
25 Sep 2007 | by Jeremy Lee
arguments to the Office of Fair Trading. I m sure ISBA and individual advertisers will too. It s down to the ...
The World: Is the supergroup dream team a pipe dream?
21 Sep 2007
the merits of one-stop shopping. Last year, an ISBA tracking study revealed that 70 per cent of its ...
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Samsung
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