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EU to approve product placement in TV shows

advertising,' she said. Advertisers welcomed the move, according to ISBA, but it called for flexibility as ...

EU to approve product placement in TV shows

advertising," she said. Advertisers welcomed the move, according to ISBA, but it called for flexibility as ...

The day after tomorrow

that can be input into a model quickly and easily. I hope other agencies, advertisers and Isba can ...

Is the Ofcom clock ticking for the £3.5bn trading system

calling for it and the signs are that this is now beginning to happen. Isba is still pondering its ...

Advertisers hit out after ITV overhaul

P&G and ISBA warn ITV that viewing slump could herald advertiser walkout....- money that will probably move out of ITV and into other stations." This view was echoed by ISBA ...

Advertisers hit out after overhaul of ITV commercial operations

echoed by ISBA's director of media and advertising affairs, Bob Wootton. "Advertisers targeting younger ...

ITV bosses’ plea masks bigger issue

, members of Isba's TV action group met to discuss a much greater trading issue – Ofcom's review of the ...

Isba calls for Barb to expand

. Bob Wootton, Isba's director of advertising and media affairs, said yesterday he would officially be ...

Media Forum: Is it time media cut the clutter?

hand, Ian Twinn, the director of public affairs at ISBA, argues, British advertising and media markets ...

 

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