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Media Forum: Is it time media cut the clutter?

hand, Ian Twinn, the director of public affairs at ISBA, argues, British advertising and media markets ...

Why TV advertising will never die

least on the surface - and now similar innovations look imminent here. At this year's ISBA conference ...

Which? in school vending inquiry

' body ISBA and the Department of Education on guidelines governing commercial activity in schools. But ...

Why clients buy so much bad work

Earnshaw, the director-general of ISBA, once told Campaign: "Marketing directors are often hired in the ...

Editorial: Teaching clients to value ads is only half the issue

At last, the IPA, ISBA, the Marketing Communications Consultants Association and the Public

Close-Up: Live Issue - Will remuneration guidelines work?

's effect on profits. In a bid to remedy this, the IPA, ISBA, the Marketing Communications Consultants ...

Opinion: Methods for proving our worth still elude

seem unable to follow. So this email raised my hopes that the PRCA, advertiser bodies IPA and ISBA ...

Research leads to evaluation guide

The guide, Evaluation, has been put together using research from the PRCA, IPA, ISBA and MCCA. It ...

Industry bodies create guide to evaluating work

The IPA, along with three other industry bodies, ISBA, the MCCA and the PRCA, has created a ...

Evaluation problems highlighted in cross-industry report

best return on marketing investment." ISBA director general Malcolm Earnshaw added: "Evaluation is ...

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