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NEWS: ISBA to lobby ITC for more ITV airtime

08 Dec 1995 | by CLAIRE BEALE

an hour of advertising on ITV. Leading members of ISBA, which include some of the UK s top ...

ANALYSIS: The BBC’s painful but necessary renewal

08 Dec 1995 | by MICHAEL KAVANAGH

point now taking on the BBC when they hold all the aces, says John Hooper, director general of ISBA ...

LETTERS: ISBA/IPA; The IPA and ISBA pitch guide must be put into action

01 Dec 1995

Your leading letters from Andrew Melsom and Bill Thompson regarding the new Incorporated Society of British Advertisers and the Institute of Practitioners in Advertising pitch initiative (Campaign, 10 November), reflect admirably the divergent views of what I would call old attitude and new attitude...

NEWS: Repro demands from papers anger industry

24 Nov 1995 | by JOHN OWEN

available. ISBA s press committee meets next week to discuss the issue. Dominic Owens, the ...

MARKETING MIX: My biggest mistake

23 Nov 1995

Before becoming director general of the ISBA, John Hooper trained in brand management at P You...Before becoming director general of the ISBA, John Hooper trained in brand management at P You ...

NEWS: ISBA and IPA launch pitching charter

10 Nov 1995 | by JOHN TYLEE

Phillips, and ISBA, headed by John Hooper, are taking joint action to cut out unnecessary pitches and ...

LETTERS: PITCHING PROCESS; Will IPA and ISBA guidelines prove unenforceable?

10 Nov 1995

Will the guidelines to curb abuse of the pitching process, currently being agreed and shortly to be announced by the Institute of Practitioners in Advertising and the Incorporated Society of British Advertisers (Campaign, last week), have any effect?

LETTERS: PITCHING PROCESS; Rebuild habit of partnership now

10 Nov 1995

I m sure everyone in the ad industry welcomes John Hooper s entry, as director general of ISBA...I m sure everyone in the ad industry welcomes John Hooper s entry, as director general of ISBA ...

CLOSE-UP: LIVE ISSUE/THE IPA AND ISBA; How will ISBA and the IPA fare as a united front?

03 Nov 1995 | by KAREN YATES

Karen Yates wonders how much can be achieved by ISBA and the IPA together...Karen Yates wonders how much can be achieved by ISBA and the IPA together It s an old ...

OPINION: Words aren’t enough to restrain pitching abuse

03 Nov 1995

as training. But is it really going to happen? Neither the IPA nor ISBA has the power to ...

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